Student Work
Empowering the Women’s Cooperative of Ban Pang Ung Mhai through the Competitive Marketing of Crafts
PublicDownloadable Content
open in viewerThe goal of our project was to assist a Hmong women’s craft cooperative in the village of Pang Ung Mhai in Northern Thailand to establish a more profitable business. With a focus on empowerment and sustainability, we utilized methods of participatory action research to help the women develop marketing skills and promotional tools. Our recommendations were aimed at allowing the women to maintain success on their own in the future and enabling our sponsor, the Raks Thai Foundation, to support other developing communities.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- E-project-030113-031637
- Keyword
- Advisor
- Year
- 2013
- Center
- Sponsor
- Date created
- 2013-03-01
- Location
- Bangkok
- Resource type
- Rights statement
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Permanent link to this page: https://digital.wpi.edu/show/bv73c0755