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Filtering by: Project Center Hangzhou, China Project Center - IQP Keyword Social Media

Research and Analysis of Overseas Influencer Viral Video Marketing

Keyword:

Social Media, Influencer, Video Characteristics, Case Study Analysis, Global Marketing, and Viral Video

Creator:

Sam, Vanessa, Sensat, Michael, Vo, Jessica, and Heller, Kristen

Advisor:

Sarkis, Joseph and Pu, Hansong

Publisher:

Worcester Polytechnic Institute

Date Created:

2024-01-16

Resource Type:

Interactive Qualifying Project
An Analysis of TikTok’s Platformization Impact and Social Media Marketing Strategies

Keyword:

TikTok, Social Media, and Algorithm

Creator:

Zhou, Eric, Zhang, Edison, Liao, Maya, and Schools, Jacob

Advisor:

Pu, Hansong and Sarkis, Joseph

Publisher:

Worcester Polytechnic Institute

Date Created:

2022-12-25

Resource Type:

Interactive Qualifying Project